Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors.
Brand Identity is essentially ‘how’ a business wants to be perceived by customers. It is through brand identity design that a brand strives to communicate clearly with the target audience. Brand identity is the combined message transmitted via the brandname, logo, style and visuals.